Global Client Lead, Colgate-Palmolive
WPP Group · New York · 2024–2026
Led WPP's relationship with Colgate-Palmolive: a $200M+ engagement across more than 1,000 people worldwide, spanning media, creative, production, data, technology, commerce, CRM, and enterprise transformation. Designed the global content supply chain — projected to deliver 30–35% efficiency on production spend and to shift production economics from output-based pricing toward lowering the marginal cost of content itself. Led the deployment of WPP Open and related agentic workflow capabilities across briefing, audience development, content planning, production, optimisation, and decision support. Stabilised, defended, and grew the relationship through a period of acute industry disruption.
EVP, Global Business Lead
BBDO Worldwide / Omnicom Group · New York · 2023–2024
Portfolio of multi-discipline, multi-market client relationships drawing on the full Omnicom Group capability set. Built an end-to-end team integrating skills across the full B2B buying journey for SAP — turning around client satisfaction and delivering 60%+ revenue growth in the first year. Won The Heineken Company roster position through a competitive pitch, adding six brands across three markets within twelve months. Led the integrated team that won Enterprise Mobility's global agency appointment.
EVP, Global Business Lead — Ford Motor Company
BBDO Worldwide / Omnicom Group · New York and Detroit · 2019–2022
Appointed to the $70M+ Ford Motor Company business after leading the team that won the assignment. Built and ran a 200-person team across 18 markets. Established a bespoke agency model combining Omnicom Group capabilities with the group's customer data platform. Delivered the highest client satisfaction scores of any Ford agency in successive net promoter surveys. Expanded the remit to include media planning and buying in a priority market and CRM strategy in the largest market.
EVP, Global Business Lead — Johnson & Johnson Consumer
BBDO Worldwide / Omnicom Group · New York · 2014–2018
Transformed a long-standing client relationship — $25M to $60M in revenue, team to 100 across five hubs and seven lead markets. Delivered the first global consumer campaign in the history of Johnson's Baby — proof of concept for a new integrated marketing model and the largest organisational change in J&J Consumer's history.
Chief Executive Officer
Saatchi & Saatchi Singapore and Malaysia · 2011–2014
Appointed to lead the turnaround. Revenue growth of 39% in year one, 88% in year two; headcount from 23 to 120. Led and completed the acquisition of Arachnid, one of the region's most coveted M&A targets. Appointed to a seven-person global task force charged with driving innovation across the Saatchi & Saatchi network worldwide.
Chief Executive Officer
BBDO Guerrero / Proximity Philippines · 2005–2011
Ran one of Asia Pacific's leading creative agencies. Campaign Brief Asia Philippines Agency of the Year 2006, 2007, 2008, 2009; Philippines 4As Agency of the Year 2007, 2008, 2009; Philippine AdCongress Agency of the Year. The top-ranked agency in Asia by The Work in 2010.
Earlier work
Saatchi & Saatchi Jakarta (COO, 2004–2005); Saatchi & Saatchi Kuala Lumpur (Regional Account Director and Strategic Planning Director, 2002–2003); Diageo Africa, on assignment from Saatchi & Saatchi London (Marketing Manager, Stout and Ales Africa, 2001–2002); Saatchi & Saatchi London (2001); Saatchi & Saatchi Cape Town (1999–2001); Saatchi & Saatchi London (1996–1999, joined as Account Executive on Hewlett-Packard Europe upon graduation).